The historic Boston Symphony Orchestra (BSO) has unveiled its fresh brand identity, a harmonious fusion of tradition and modernity courtesy of the creative minds at Colossus. The renowned Boston advertising agency redefined the visual language of BSO and its affiliated brands: The Boston Pops, Tanglewood, and Symphony Hall. Founded in 1881 and revered as one […]
In the culinary world, blending tradition with today’s tools and techniques is an art form. Imperia, the maestro of pasta machines since 1932, has a beloved heritage but craved a dash of spice. Inspired by the brand idea “il genio di forma e sostanza,” meaning “the genius of shapes and materials,” Imperia’s rebrand marries Italy’s
The iconic figure of Milan-born Massimo Vignelli often epitomizes the graphic design connection between Italy and the U.S., as he is renowned for his extensive body of work after moving to New York. However, this exhibition aims to illuminate the broader array of Italian and American designers who contributed to this vibrant exchange post-WWII. Many
