The historic Boston Symphony Orchestra (BSO) has unveiled its fresh brand identity, a harmonious fusion of tradition and modernity courtesy of the creative minds at Colossus. The renowned Boston advertising agency redefined the visual language of BSO and its affiliated brands: The Boston Pops, Tanglewood, and Symphony Hall.
Founded in 1881 and revered as one of the world’s preeminent orchestras, the BSO has long graced the stages of Symphony Hall and Tanglewood, captivating audiences with masterful compositions by legendary conductors. The Boston Pops has become synonymous with musical excellence, with an illustrious history boasting luminaries like Arthur Fiedler and John Williams, enchanting listeners with iconic performances and annual spectacles. Tanglewood has long been hallowed ground for music aficionados, hosting an array of celebrated artists against an idyllic backdrop in Lenox, Massachusetts.